On July 27th, we officially launched the first-ever Pump It! Roadshow at Mercury Towers, Paceville, bringing together street sports, music, and community engagement in an electrifying event. As part of our mission to promote urban sports across Malta, this event introduced the public to the Pump It! project while offering exciting opportunities for participation.
The roadshow took place alongside the IFR 3×3 Basketball Competition by For A Cause Events, creating an action-packed environment that blended sport and culture. The event featured a high-energy BMX show, wowing the crowd with jaw-dropping tricks, alongside a hip-hop workshop, where young participants got a hands-on introduction to breaking and urban dance.
Beyond the sports and performances, our team took this opportunity to introduce the Pump It! initiative to a wider audience. We engaged with attendees, explaining how they could get involved in upcoming roadshows and workshops, ensuring that more young people had the chance to participate in these exciting street sports events.
Set in the vibrant Mercury Towers main square, this first roadshow attracted a diverse and energetic audience, proving that the appetite for urban sports in Malta is stronger than ever. With the success of this kickoff event, we are excited to continue our journey, bringing even more street sports action to communities across the country.
Stay tuned for our next stops and be part of the movement!